A Senior Communication Designer & Creative Strategist | Multidisciplinary Cultural Specialist


Raghad Salman, a multidisciplinary designer and strategist from Saudi Arabia, graduated with an MFA in Communication Design from Pratt Institute in New York, USA. Her journey as a designer is deeply influenced by her roots and upbringing in Saudi Arabia. Committed to bolstering the local creative landscape, Raghad engages in work that not only delves into cultural topics but also allows her to immerse herself in design research. Through her creative practice, she explores her identity and Saudi culture, believing that her work speaks powerfully to her generation and serves as a bridge to their collective heritage.

Raghad's creative range encompasses hybridity, concept development, research, design illustrations, and video. She is passionate about investigating her culture and engaging in dialogues through her work, aspiring to be a contemporary voice that produces evocative and dialogic expressions of lived experiences. Her approach to storytelling in design is rooted in personal experiences, which she believes ensures a true engagement with the world.

How does design, starting from personal experiences, establish a more direct relationship with the world? For Raghad, the focus is on research essays and hybridity in design, considering them as excellent mediums for investigating auto-ethnography. She views design not only as a tool for personal expression and cultural exploration but also as a means of making sense of the world. How does one navigate this intersection of personal narrative and universal understanding through the lens of design?

Great at  
Multidisciplinary Design
Research Skills:
    Qualitative research
    Market Research
    Participatory Research
    Consumer Behavior                                
    Wireframing
    Prototyping
    Concept Development
     Cultural Engagement
    Auto-ethnography in Design
    Hybridity in Design

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Soft Feminism: The Interplay Between Feminism, Digital Media, and Creative Expression in Saudi Arabia

My book is conceptualized to embody the evolving narrative of Saudi women through its structural design, comprising three distinct but interconnected pieces. Each piece symbolizes a pivotal moment in the journey of Saudi women, crafted to reflect the progression from constraint to openness, mirroring their expanding roles. The book's form, with its three shapes, transitions from smaller and more condensed to larger and more expansive, adding depth and nuance to the narrative. 

The design intentionally allows one piece to nest within the next, symbolizing the layered experiences of Saudi women and the complexity of their stories. The overall aesthetic is one of openness and transparency, aiming to create a poetic dialogue between the book's form and its content. This design choice reflects a commitment to visualize on the nuanced experiences of Saudi women, offering a tangible representation of their ongoing journey toward greater expression.

 Editorial Design
Visual Direction
Illustration
Creative Writing
Concept Development
Auto-ethnography Research
10–05–2024